Sep 7, 2012

The J.C. Penneys Catalog

During the 1960s, gay kids had to get their beefcake quota where they could find it, like in the J.C. Penneys, Montgomery Wards, and Sears catalogs that came in the mail several times per year.  Parents must have found it odd for kids to stray past the toy section -- and if you weren't careful, they took your interest in underwear ads to heart and bought you several new pairs for your birthday in lieu of toys.

Sometimes newspapers had adequate black-and-white drawings of men in briefs, too.

And the ads in grownups' magazines might feature a bare chest or two.