Dec 23, 2014

The Eastwood Insurance Cowboy: Cruising in the Shower

Insurance companies go to great lengths to produce clever, memorable commercials, but they rarely venture into the realm of beefcake.  That's why the Eastwood Insurance cowboy was so memorable.

In California in the early 1990s, a series of tv commercials showed a Cowboy riding up to a befuddled car owner who was paying too much for car insurance, and "saved the day" with Eastwood's low, low prices.

The best commercial had him in the shower, naked except for his white cowboy hat, cruising...um, I mean talking about insurance to another naked guy, who seems more interested in his physique than his insurance policies.





In retrospect the Cowboy wasn't particularly muscular, especially for gym-crazy California -- the guy he was cruising had better pecs.  But nudity in unexpected places is always stunning.

Besides, he had quite a smile.












The Cowboy was played by actor Jason Bradley Jacobs, who has put on a lot of muscle since his Eastwood days.  He has a few screen credits, but mostly he does modeling and voice work, specializing in country accents.














Last summer he went to Kentucky to provide the voice and artists' model for a character in an upcoming animated series, Plowman in the Cornmeal Universe.  It will be set in the Appalachia of 1978, the era of Jimmy Carter, Hee-Haw, and The Dukes of Hazzard.  Look for lots of good old boys riding pick-up trucks with their shirts off.

See also: Hi, Guy! Cruising in a Right Guard Commercial.