I became a Mama and a Papa). Then, during the 1970s, they all closed or got bought out during the invasion of national franchises: McDonald's, Hardees, Wendy's and Burger King.
The raucous, competing ads about sizes and shapes often became nearly as homoerotic as hot dog ads.
1. Burger King had the worst burgers -- horrible things -- but the most homoerotic ads. It introduced the Whopper in 1957, but stepped up the ads in the early 1970s, calling the restaurant "Home of the Whopper" and annoucing "It takes two hands to handle a Whopper."
Soon the slogans began to appear on t-shirts, on underwear, and in sleazy comments made by sex-obsessed men in sitcoms (and in 1970s sitcoms, nearly all men were sex-obsessed).
2. McDonald's had a similar "Big Mac," which also began to appear on t-shirts and underwear, while teenage spokespersons pretended not to notice.
3. Wendy's was rather colorless in the 1970s, with pictures of a redheaded girl eating the square burgers. They didn't hit homoerotic paydirt until their "Where's the beef?" campaign of the 1980s.
5. We didn't have Jack in the Box, either, so we never saw the ads starring the tiny tot Rodney Allen Rippy (top photo, with bodybuilders Ric Drasin and Don Peters demonstrating his size). His commercials had him trying to get his hands around a Jumbo Jack, and complaining, "It's too big to eat." Let the dirty jokes begin.
As long as he was a cute kid. Rodney retired in adolescence, got a degree from Cal State Northridge, and today is involved in writing, production, and marketing. In 2012 he ran for mayor of Compton, California, but dropped out after getting only 75 votes in the primary. He intends to run again in 2017
He's never married, but according to his Facebook page, he likes women.
See also: Have you had a Squirt today?