Jul 7, 2016

The Gay Connection of Paper Towels. Seriously.

Paper towels are just there.  They do the job.  They're about as exciting as toast.

During the 1970s, two advertisers tried to make paper towels more exciting.  Bounty got feisty comedienne Nancy Walker to promote the "quicker picker upper."  And Georgia-Pacific countered with Brawny, sold by a Castro clone in a lumberjack outfit, open at the top so you could see his manly chest hair.

So he chops down the trees to make the paper towels?  Does that make sense?








Regardless, Brawny soon became a favorite of housewives and gay kids looking for beefcake in their paper towel purchase.

Lots of gay men say that they got their first glimpse of gay culture from the Brawny guy.  Seriously.

During the 1980s, he got a haircut and changed his shirt.






In 2004 he was replaced by a more muscular Bush-era hunk with a severe black haircut.
















The Brawny Guy hasn't been used in tv commercials or print ads.  He doesn't even have a name.  But he still gets a 70% product recognition score (70% of people polled associate his face with paper towels), and some cosplay.

And a surprising gay connection.


The Boys of Lassie 3: Skip Burton


Of all of Lassie's boys, Skip (later Robert) Burton was the oldest, and had the fewest gay subtexts.  But at least his adult roles featured substantial nudity, and his package was checked out in the shower in Linda Lovelace for President.

After Timmy (Jon Provost) immigrated to Australia, the remarkably long-lived collie spent most of the 1960s (1964-70) working with Forest Ranger Corey Stewart (Robert Bray).  The wilderness setting was perfect for new color tv sets, and Lassie got to interact with many different characters, instead of just Timmy and his chums.



After a year by herself (1970-71), Lassie moved back to the boy-rescues, moving onto the ranch run by Keith Holden (Larry Pennell) and his 14-year old son Ron (Skip Burton).  She stayed on for 3 years, and finally hung up her collar for good in 1974.











Afterwards Skip (renamed Robert Burton) did not become typecast as a kewpie doll; in fact, immediately after Lassie, he starred in the softcore porn Linda Lovelace for President (1975). Since he was married to 1970s scream queen Karen Black, he also starred with her in Trilogy of Terror (1974).

And several soap operas.

In the 1980s, he went to work on Wall Street.

See also: The Boys of Lassie 1: Jon Provost
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