During the 1970s, two advertisers tried to make paper towels more exciting. Bounty got feisty comedienne Nancy Walker to promote the "quicker picker upper." And Georgia-Pacific countered with Brawny, sold by a Castro clone in a lumberjack outfit, open at the top so you could see his manly chest hair.
So he chops down the trees to make the paper towels? Does that make sense?
Lots of gay men say that they got their first glimpse of gay culture from the Brawny guy. Seriously.
During the 1980s, he got a haircut and changed his shirt.
And a surprising gay connection.