Beefcake, gay subtexts, and queer representation in mass media from the 1950s to the present
Feb 17, 2015
Mitch Gaylord: Hunk of the Month
In a December 1984 episode of Diff'rent Strokes, Willis (Todd Bridges) inspires his paralyzed friend by introducing him to. . .Mitch Gaylord!!! The studio audience gasps in awe. Mitch Gaylord on the set, only a few feet away!!! Much more exciting than Arnold saying "What you talkin' about, Willis" for the 800th time!
Ok, the guy was extremely muscular, and I liked the sound of his last name, but why the awe? Was he, like, famous or something?
I started noticing him in ads for Diet Coke, Levis, Nike, and Vidal Sassoon Shampoo, and, when I moved to Los Angeles in 1985, sundry posters in gay bookstores.
After the hasty (and perhaps homophobic) firing of Scott Madsen, he became the new spokesman for Soloflex exercise equipment, flexing while lady fingers caressed his shoulder, with the risque tagline "A hard man is good to find."
In March 1985 he appeared with Lucille Ball, Scott Baio, Douglas Barr, and practically every other celebrity I had ever heard of on Night of 100 Stars.
Celebrity?
I asked around, and discovered that Mitch Gaylord was a gymnast in the 1984 Summer Olympics. He won a gold medal, a silver medal, and two bronze medals.
I don't follow sports. Who knew?
Mitch Gaylord wasn't in the spotlight for long. He starred in American Anthem (1986), about two gymnasts, male and female, who fall in love while training for the U.S. Olympic team. He was nominated for a Razzi award for the Worst New Actor.
And in the Italian movie American riscio (1990), about an American college student framed for the murder of a televangelist's son, who teams up with a stripper and a witch to find the real killer (I'm not kidding).
And in a couple of softcore porn movies.
And as a contestant on American Gladiators (1994-95).
He hasn't made any public acknowledgement of his gay fans, but I guess that's better than Scott Madsen's homophobia.
Besides, he was the Hunk of the Month.
Labels:
1980s,
ads,
man-mountains,
Mitch Gaylord,
sports
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You should follow sports for the beefcake. There are also, in some areas, underground casual sex networks among allegedly "straight" athletes. (But no penetration, no kissing, what happens here stays here, you know, those sort of "rules".)
ReplyDeleteGaylord was also a spokesman for some other fitness equipment in the 90s. Can't remember which one. EZ Crunch? Ab Roller? That thing Chuck Norris used to hawk? Maybe one of Suzanne Sommers's many scams?
I'm curious about this "underground casual sex network among "straight" athletes" if there is no kissing or penetration is that like some sort of jerk off club?
DeleteHe and his brother wrote a free weights exercise book in the mid-80s. Unlike other celebrity workout books, this one was actually informative and useful (alas, my copy was lost during a move).
ReplyDeleteHe was pretty but did not have much acting talent- even when playing essentially himself
ReplyDelete