In slang of the era, a "palooka" was an incompetent boxer, but Joe Palooka was a star.
In his heyday, Joe was appearing on the radio, in movies, in big-little books, and in comic books.
Left: Tab Hunter lookalike Joe Kirkwood played Palooka.
Beefcake, gay subtexts, and queer representation in tv and other pop culture from the 1950s to the present
On a 2001 episode of Queer as Folk , Emmett (Peter Paige) decides that he wants to become "ex-gay." To dissuade him from this crazy idea, his friends arrange for him to be visited by performer Zack O'Tool, played by the super-sized-in-every-way Matthew G. Taylor.
The sensitive, androgynous New Man fell into disfavor during the conservative 1980s. Instead we got man-mountains, masses of post-bodybuilder pecs and abs with steely eyes and gritted teeth who grunted when they spoke at all, and strutted through the plot with their shirts off (no shirt were big enough, anyway), carrying an Uzi in one hand and a hand grenade in the other, usually with a naked lady clinging to their leg like Conan in the 1970s, or Steve Reeves in the 1950s.

Placing Adventure Boys in realms of Oriental myth allowed for a lushly sensual homoromance. In H.P. Lovecraft's "Quest of Iranon”(1921), a young man wanders a stern, unfriendly world in search of the city of Aira, where there are “men to whom songs and dreams. . .bring pleasure.” He meets “a young boy with sad eyes” who also dreams of escape, to a city where “men understand our longings and welcome us as brothers, nor even laugh or frown at what we say.” They travel together, happy in a way yet always longing. They grow old together and finally die, never finding their true home.
Fellow muscle men appeared only as bullies, cads, or at best, untrustworthy companions who ended up betraying the hero -- except when the barbarians are teenagers rather than men. Then they rescue no naked women, and their same-sex bonds are true.
For over a century, people have been rejecting naturalistic literature to write heroic fantasy. In Britain, mostly about unlikely heroes who travel through magic-laden Medieval landscapes to fight ultimate evil (e.g., The Chronicles of Narnia, The Lord of the Rings). In America, mostly about heavily-muscled barbarians who travel through magic-laden ancient worlds to settle personal vendettas (e.g., Fafhrd and the Gray Mouser, Conan the Barbarian). 