Today we know that some men are, in fact, heterosexual, with no conscious same-sex attraction.
But others, a much larger proportion of the male population, are heterosexual with occasional glimmers of same-sex attraction, strong enough for them to want a man in their bed, but only occasionally amid their endless pursuits of the feminine.
And still others are heterosexual, but willing to "settle" for a man if no woman is available.
The last two categories are open for cruising, and in small towns with a limited gay population, tremendously increase your chances of success. But you have to be careful. Cruising a straight man requires a whole new set of skills, and a whole new set of rules:
2. Find out how straight he is. How occasional is his interest in men? If he meets guys once a month or less, ok. If he's always seeking out guys, then he's a traitor, enjoying all of the privileges that come with heterosexual identity, hoping to enjoy sexual freedom while letting "real" gay people do all the work of fighting homophobic injustice. He's a pathetic loser. Move on.
3. Find out how homophobic he is. Many straight guys with occasional same-sex interests overcompensate by denigrating gay people, especially those who are open. "I don't shout it from the housetops!" he yells. "Marching in parades, broadcasting your sexual preferences!" Move on.
4. Skip the first-timers. "I've never done this before. I've thought about it, but I've never had the nerve..." Yeah, right. He's been saying that for the last five years, enjoying the thought of a same-sex liaison, but always losing his nerve. And if he does actually show up, there's no way the reality can live up to his fantasy.
6. But not for "right now." Anybody willing to come over "right now," without finding out a little bit about where he's going and who he's meeting, is bound to be a dud.
7. A face photo is a must. Not necessarily to determine his degree of hotness -- it's probably 20 years old, and photoshopped. To determine his degree of openness. No face photo: very skittish, probably a no-show.
9. Give him the geographic layout of your place. He believes that passersby will see him and infer somehow that he is having a same-sex hookup. That's ridiculous, of course, but a pedestrian on the street outside your house, or a neighbor in the hallway of your building, could make him bail. So warn him in advance if it's apartment, if there are other houses close by, if its a well-traveled pedestrian area, and so on.
10. He gets only two chances to show up. You wait half an hour for him to show up. Later that day you get an email: "Sorry, the wife asked where I was going" or "Sorry, I saw somebody who looked like somebody I work with." Set up another meeting -- we all have scheduling problems. But if he doesn't show up the second time, move on.
11. Have a friend present. Hopefully you've screened out the straight guys with malicious intent, and the ones who are so skittish that they might freak out over their "sordid act" and attack. But just in case, have a friend present.
You can also protect yourself by telling your friend about the meeting, and sending him the straight guy's complete contact information.
13. Don't be afraid to tell him "stop talking about women." Straight guys love to talk about women, especially during a same-sex hookup. It reassures them that they're "really" straight. They'll tell you all about their wives and girlfriends, discuss the attractiveness of various actresses, ask about your heterosexual dalliances, bemoan the refusal of most women to engage in their favorite sexual activities.
Don't say "Women! Gross!" Say something like "This is a men-only zone. For the next hour, we celebrate the masculine!"
15. If you see him in public afterwards, let him lead. Straight guys are often worried that talking to a gay person in public, in any capacity, identifies them as gay. Or they might not want their wives and straight male friends asking "So, where did you meet him?" If he says hello first, stop to chat. If he pretends not to know you, give him your best Attitude.
See also: 15 Rules of Gay Cruising; and 14 Simple Steps for Turning a Straight Guy Gay; and 10 Easy Steps for Getting Any Guy