May 16, 2017

The Beefcake Bonanza of Surfing Ads, Logos, Decals, and Miscellanea

If you're a collector of beefcake art, check out surfing miscellanea: decals, logos, posters, and ads, meant to be thrown away after use, and so quite rare today.  You can get some surfing history and culture along with the muscular guys.

This is a parking sticker attesting membership in the San Onofre Surfing Club.  (San Onofre is a state park about 80 miles south of West Hollywood.)









Distressed wooden surfboards frame the decal for the North Shore Longboard Club in Oahu, Hawaii.

















A wooden plaque advertising the North Shore of Hawaii.


















Waikiki Beach, south of Honolulu, where the Hawaiian royalty surfed on longboards.  This plaque shows three hot guys and a surfing dog wearing a lei.



















La Côte des Basques is a beach in Biarritz, in the Basque country of southern France.  La Côte Basque was a famous restaurant in New York City.

More after the break.



















The Surfing Monument in Santa Cruz, south of San Francisco, is dedicated to "all surfers, past, present, and future."  The work of sculptors Brian W. Curtis and Thomas Marsh, it was commissioned in 1992.  So this retro poster must be less than 25 years old.














A poster on sale in tourist shops in Los Angeles displaying a "Vintage Surf Rider."

















A party invitation.  There's a blank space at the bottom to write in the details.







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