Bye, Bye, Birdie, a Broadway musical about the experience, and about Madison Avenue, teeny boppers, and greed, followed in 1960. I saw the 1963 film version on tv sometime in the early 1970s, and was immediately entranced by the unexpected beefcake.
The plot, however, completely ignores Elvis' attraction to both male and female fans. Conrad Birdie (Jesse Pearson) sings only to girls, and only girls swoon over him. The boys sing, in unison, "We hate you, Conrad!" The conflict comes when teeny-bopper fan Kim (Ann-Margret) is chosen as the object of Birdie's farewell performance. Her boyfriend Hugo (played by real-life teen idol Bobby Rydell) is jealous.
And that's all. Girls swooning, boys snarling. Songs like "How Lovely to be a Woman" and "One Boy."
Even Paul Lynde, who managed to make many of his characters gay-vague even when they were middle-aged suburban husbands, fails here. His "Kids" is a litany of complaints that parents would have against their children through the 1970s.
Disobedient, disrespectful oafs!
Noisy, crazy, dirty, lazy loafers!
But that's not enough to make a dent in the heterosexism.
James Royce Edwards starred in the Broadway revival.
James Royce Edwards starred in the Broadway revival.