Buffed shirtless guys who could storm through the jungles of Southeast Asia to rescue kidnapped buddies, get revenge on murdered wives or girlfriends, or take out entire enemy armies with their bare hands.
Unfortunately, after the first hundred buffed guys with martial arts training hit Hollywood, the market became highly competitive, and besides, 25-year old kickboxer Gary Daniels was British, unlikely to be cast in a movie promoting American Exceptionalism.
By the 1990s, Gary had managed to break into American film, playing kickboxer managers, villains, and opponents in the Big Match, fighting to rescue his kidnapped brother (in American Streetfighter), fighting to rescue his buddy (in Firepower), fighting to get revenge on his brother (Hawk's Vengeance).
Two of them, played by Arnold Schwarzenegger and Jet Li, reveal that they are a gay couple in The Expendables 2 (2012). Or maybe they're just joking. Either way, they're acknowledging the homoerotics behind the man-mountain genre.