"That Wilkin Boy" and Other Beefcake Wonders of the Archie Universe

The Comic Cave in Rock Island, like most other comic book stores, was devoted to the Marvel and DC lines.  If you wanted something else, you had to sort through the "Other" bins, which consisted mostly of Archie: Summer Fun, Christmas Stocking, Pals and Gals, Betty and Veronica, Jughead, Reggie, TV Laugh Out, Joke Book, on and on ad nauseam.

But occasionally you hit a comic in the same recognizable style, same recognizable pals and gals, but with different names and maybe a change of costume.  Riverdale and the regular gang is far in the background, or altogether absent.  Apparently John Goldwater thought that a new crop of teen characters would expand the market.

Expand the market, when The Big Five (Archie, Jughead, Betty, Veronica, Reggie) and a dozen or so supporting players had personalities malleable enough to fit thousands of plotlines, in every genre imaginable, from teen angst to wacky adventure to mystery to superhero spoof?

Apparently.

Reading them was an eerie experience, like a dream where the people you know are a little off.  But they had some beefcake joys of their own.

Wilbur (1944-1965) is the oldest, appearing only a few years after Archie himself, and the closest to the Riverdale gang.

Wilbur is blond, not a redhead, but he has all of the other Archie characteristics, including a sardonic best friend, a nemesis, and two girlfriends, the girl-next-door and the it-girl.  Except in this case "Betty" is a brunette and "Veronica" is blonde.

Not much of beefcake interest. Wilbur was portrayed as rather scrawny, like the 1940s Archie.

And no crossovers into the Archie universe.  No wonder -- the characters would be looking at their doppelgangers.

Bingo, That Wilkin Boy (1969-1982), was a modernized version of Wilbur (both of them have the last name Wilkin, no "s"):  a 1960s guitar-strumming, bell bottom wearing hippie with a talking dog named Rebel and a with-it sidekick (more Reggie than Jughead).

 Also notable, his girlfriend's father is not an industrialist, like Mr. Lodge, but a bodybuilder.  It was always nice to see a chest and abs on someone over 16.

Sabrina the Teenage Witch (1971-1983) was the most popular of the non-Archie characters, allowing the introduction of magic into the plotlines. There weren't a lot of continuing teen characters, just Sabrina and her hapless boyfriend Harvey.

Harvey was always scrawny, never particularly muscular.  You could see more beefcake with the Archie comics in the summertime beach issues.

 At first they were portrayed as living in Riverdale, just with a different group of friends, so the Archie gang was in the background (here she talks boys with Archie supporting character Ethel).  Later the setting shifted to Greendale, and the Archies vanished.

Sabrina has spun off into several tv series, most recently The Chilling Adventures of Sabrina, with the hunky Ross Lynch (top photo) miscast as Harvey.







Josie (1963-1982) started out as a distaff Archie, a red-headed Everygirl bookended by the  "that's not a good idea" Pepper and the walking id Melody (who sang all of her lines, musical notes filling the speech balloons). They all had boyfriends, and butted heads with an obnoxious rich twin-set, Alex and Alexandra Cabot, drawn identically to Veronica and Reggie.

In 1969 the book was completely revamped into Josie and the Pussycats, a musical group consisting of Josie, Melody, and the with-it African-American Valerie.  The boyfriends vanished, although Josie started dating the muscular Alan M (the reason for the refusal to use his last name is never explained).   Alexander Cabot became their manager, and Alexandra remained their chief foil, out to destroy them because they refused to let her join the group (because she insisted on renaming it Alexandra's Cool-Time Cats).  Oh, and she got witchcraft powers somehow.

The group traveled all over the world to perform, but their home base was Midvale (no competition with Archie's rock group).  But later they moved to Riverdale, so Archie and the gang could occasionally appear.

Alan M. became more muscular as the series progressed, until in the spin-off tv series he was completely ripped (plus he sported an ascot like Fred on Scooby Doo).

In the 2001 Josie and the Pussycats movie, Gabriel Mann (right) played Alan, and his last name is revealed: Mayberry.

I can see why he went by Alan M.