With the glut of superheroes during World War II, comic book companies were experimenting with new types of characters. DC had Wonder Woman, so Marvel got the Blonde Phantom.
Louise Grant is the secretary to private detective Mark Mason, but he stumbles into so much trouble that she has to get him out, so she adopts the Blue Phantom persona. She doesn't have superpowers; she is more of a masked vigilante, like Batman.
She is romantically interested in Mark -- what secretary in 1940s fiction wasn't into her boss? But Mark is more interested in the Blonde Phantom.
The duo first appeared in All-Select Comics in 1943, and soon spun off into their own series, which ran for 11 issues (1943-1947). They also appeared as supporting features in Marvel Mystery Comics, Sub-Mariner Comics, and elsewhere through 1949. Then they were forgotten.
In some 1989 issues of She-Hulk, they are retrofitted: it appears that they married in 1949, Louise retired from phantoming, and they raised a daughter, Mason, who became the second Blonde Phantom.
You're probably wondering what this overtly heterosexual relationship is doing in Boomer's Beefcake and Bonding:
1. Mark Mason as hunk-in-distress is rather gender-bending.
2. Do you want to see him with his shirt off again?
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